Feel weird about it, people. Even that tagline seems suggestive of a love that dare not baa its name.
Also, “enjoy” a close-up of the couple that is roughly one-fourth sheep:
This isn’t my first run-in with Icebreaker’s sexually grotesque ads. The company seems to specialize in visuals that suggest some freaky mating between humans and the wooly ones. During my last trip to New Zealand, I managed to spot these images:
I just don’t understand the idea behind this — by which I mean that I do but I find it both off-putting and suggestive of the New Zealand stereotype of what shepherds do with their flocks in the lonely hours of the night. It would kind of like an emblematically French company using anthropomorphosized frogs or a recognizably American company using fat eagles eating hamburgers and spilling mayonnaise all over their bibs.
Icebreaker — it keeps you warm while it sins against nature.