Tuesday, June 23, 2009

Whatever It Is, Whatever It Was

This late 80s-to-early 90s commercial for Hershey’s Whatchamacallit bar takes me back almost more than words can express… to a time when this would play about every fifteen minutes on Saturday mornings and weekday afternoons.

I also can’t get over how much the band singing the jingle reminds me of Luscious Jackson.

Food, previously:


  1. This song has been stuck in my head for twenty years, and I still don't understand half of the words.

  2. Anonymous10:47 AM

    Whatever it is
    Whatever it was
    Chocolatey chocolate
    How's it go?
    [This line unclear... rowsendoo?]
    Sugary caramel
    You know what I mean
    Peanuty crispies
    Sugary, chocolatey crunchy, Hershey's
    More than a mouthful

    1. Anonymous8:11 PM

      It's "Razzle-dook"...I'm pretty sure. I realize that's another word people probably don't know, and it sounds like jibberish, but that's what it says on my screen when I watch it. I have some old tapes from when I was a child of various random shows/movies my siblings & I recorded. It happens to have the ninja turtles and fraggle rock on it, along with said commercial multiple times so, I kept it. And yes, i still have a working VCR...Apparently, I recorded it with captions turned on (we had a very nice, giant t.v. then, which actually had captions options on it) and it recorded with captions visible...yay for 80s technology!!!!!

  3. Is it really sugary? Because it sounds like chewy to me. And yeah, the unclear line does sound like rowsendoo :-P Maybe the "row" is how?

    1. I think it's "chew-gooey caramel" or possibly "chewy-gooey caramel"

  4. Sounds like Wowsendoo to me.

  5. Wow. that took me back. And I'm just realizing that the song sounds like a mixture of Sonic Youth and Madonna.

  6. Ah, yes. This commercial brings back memories and I think about it every time I see the candy bar in the store.

    BTW, anyone tried their new Whatchamacallit spinoff "Thingamajig"?


    I haven't tried it yet, but I want to. Maybe tomorrow when I see it. Too bad it's limited edition.

  7. Doc Hazard: It's earworm-worthy, for sure.

    Anonymous: Thanks!

    Godaigamer, MC and Megan: No clue. I can't make any sense of the lyrics. Anyone's guess is as good as mind, I say.

    Jason: Did not know about the Thingamajig. I suspect they're not trying it out in my neck of the woods, but I'll look for it. What's in it?

  8. Anonymous6:02 PM

    My friends and I were just talking about this and this is the only thing on the internet with the word "rowsendoo" on it. Rowsendoo or Wowsendoo? Question for the ages. Who sings it? We should find out and ask her.

  9. I hated this commercial as a six-or-so year old because of "Rausen du" and imagine my surprise that this is what everyone seems to think the lyric is. My friend was singing this commercial about a week ago and we decided to watch it. I think it's crazy that this blog post coincides with my re-discovery of this ad.

    I can't believe how much all of us remember this ad. We could've been learning about Rembrandt or having some deep impression made on us by a mentor. Instead, we were placed in front of a TV and taught about "Rausen du."

  10. Anonymous8:22 PM

    I am so happy i found this post and these comments. The "Rosslyn Do" (as i always heard it) line was always one of the biggest mysteries for me as well. I even can remember discussing this with one of my friends in 2nd grade recess and her saying "why would you put 'Rosslyn do' in a song??"