Thursday, July 14, 2011

As Lame as Tiny Tim

This is the worst pro-literacy service announcement I have ever seen.

A poster, urging people to "Explore New Worlds / Read a book" but featuring the art from the terrible 2009 CGI movie adaptation of A Christmas Carol, witnessed by me in July and almost two years after the film's cinematic release and almost two years and one week after anyone stopped caring about it. I can't decide if the Ad Council simply forgot about this poster (and it somehow evaded graffiti and bum vomit) or if someone actually printed one of these fresh and said, "Yeah, the people of Los Angeles would be motivated to read after they see this."

I'll say this much: This PSA did, in fact, make me walk straight home and pop open my director's cut of A Christmas Carol.

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