Wednesday, November 26, 2008


Since I’m for the moment situated on the grounds upon which I and at least several others are said to have spent our youth stomping — on what, exactly, I have no idea — I figured I’d celebrate the occasion with some Hollister-specific nostalgia.

Ta da. The above scanned postcard depicts a restaurant that has never in my life looked this way. I actually have no idea when or how this postcard would have come into my possession since it would seem to precede my existence as a human being. Of course, there’s a good chance that Progresso’s simply had old postcards sitting around long after the restaurant itself no longer matched what the postcards themselves promised.

That would happen at Progresso’s, a restaurant that most in Hollister probably don’t consider a nice place to eat, per se, but more of a place that they just eat at — maybe more out of habit than anything else. I’ve been told that the place became popular as a result of its cheese enchiladas being one of the few Vatican-approved Friday night dinner plates in town.

In my opinions, the back of the postcard is even better: both of the fonts, the blue ink, the way the full name of the establishment appears in a frowny arc, the fact that the postcards were apparently printed in Dallas, everything. The whole of it speaks to a different time and a different aesthetic that just works for me.

1 comment:

  1. In the words of the great Col. Hollister, "Holy shit."

    Seeing Progresso’s takes me back. Especially seeing Progresso’s as it never looked in my lifetime.