- "King of Beverages" (1889–1914)
- "Drink a Bite to Eat at 10, 2, and 4 o'clock!" (1920s–1930s)
- "The Friendly Pepper Upper" (1950s)
- "America's Most Misunderstood Soft Drink" (1960s)
- "The Most Original Soft Drink Ever" (1970s)
- "Be a Pepper. Wouldn't you like to Be a Pepper too?" (1977–1985)
- "Hold Out For the Out of the Ordinary" (1986–1997)
- "It's Dr Pepper Flavour, Silly!" (1997, in Australia)
- "Now's the Time. This is the Place. Dr Pepper Is The Taste." (1997)
- "Dr Pepper, It Makes the World Taste Better" (2000)
- "Just What The Dr Ordered." (2000–?)
- "Dr Pepper, so misunderstood" (2001)
- "Be You" (2002–2004)
- "Solves All Your Problems." (2002–present, in Europe)
- "Dr Pepper: What's the worst that could happen?" (2004, in the UK)
- "One Taste & You Get It" (2005)
- "Can You Handle The Taste?" (2006, in Denmark, Finland and Netherlands)
- "Authentic blend of 23 flavors" (2006, in Canada)
- "Dr Pepper, Nothing Better" (2006)
- "The Dr. knows the right touch" (2006, in parts of Europe)
- "There's more to it" (2006)
- "I Want It All" (2006)
And secondly, I present a list of all the Dr. Pepper knock-offs ever to grace supermarket shelves.
- Dr. Path (sold in PathMark Supermarkets)
- Dr. Topper (Rocky Top and Clover Valley)
- Dr. Dazzle (ALDI Inc.)
- Dr. Slice and Dr. Faygo (Faygo Family Beverages Inc.)
- Dr. Hy-Top (Federated Group)
- Dr. Smooth (President's Choice) — like the porn star?
- Dr. Chek (Winn-Dixie)
- Dr. IGA (IGA)
- Dr. Perky (Food Lion) — worst OB/GYN ever
- Dr. Bash (Bashas)
- Dr. Bob (Stop & Shop) — as in, "I was raped by Dr. Bob"
- Dr. Weis (Weis Markets)
- Dr. Celeste (The Pantry, Inc.) — as in, "This homeopathic medicine Dr. Celeste gave me does isn't curing my diseases."
- Dr. Spice (Target)
- Dr. Hy-Vee (Hy-Vee)
- Dr. Publix (Publix) — too easy
- Pepper, MD (Path Right)
- Dr. Fresh (Marsh)
- Dr. Rocket (K-mart)
- Dr. Radical (Adirondack Beverage Company) — an old burnout who runs a skate shop
- Dr. Shaw's (Shaw's Supermarkets, Inc.)
- Dr. Wild (J G Meyer First Choice)
- Dr. Wow (Topco). — as in, "I was up all night because my roommate scored some Dr. Wow."
- Dr. Riffic (Eckerd)
- Dr. Skipper (Safeway)
- Dr. Bold and Dr A+ (Albertsons)
- Dr. B (H-E-B)
- Dr. K (Costco, Kroger and Fred Meyer)
- Dr. M (Meijer)
- Dr. W (Wegmans)
- Dr. Shasta (Shasta)
- Dr. Thunder (Wal-Mart) — A.K.A. "colon blow"
- Mr. Pibb (Coca-Cola)