Monday, July 31, 2006

Grotesque Fashion

While KrisDina and I were in New Zealand, we repeatedly saw advertisements for Icebreaker, a particular brand of wool-based clothing. There were advertisements in most New Zealand magazines and posters in the windows of clothes shops. These ads, to say the least, were eye-catching.

Here's an example:


As you can see, the brand hypes the pure Merino wool aspect of their clothes by dressing up two models — a wispy, fair woman and a brawny, tan guy — is some kind of strange sheep drag. The end result is something out of Greek mythology, though it more realistically came from Photoshop. (Honestly, I like that there’s such a great potential for overlap between the two.) But I can't help feel a little wrong to look at something that clearly exhibits sheep characteristics and then thinking sexy thoughts. Maybe that’s the point. These grotesque forms do nothing to dispel the notion that New Zealanders — famed shepherds — bugger their flock like it's going out of style. The two depicted, however model-pretty they may be, look to be the offspring of such matings.

Finally, the above image is, to me, frightening on a primal level. Not only does the sheep-man seem to be springing from the very soil, wool and all, but his lady friend is holding those shears in a dangerous place. I worry for him, my friend the sheep-man.

I managed to find a second ad picturing the same to models, though the image is of substantially lower quality. It also doesn't compel me to cross my legs in a protective fashion.


We get a better shot at the woman — who, it turns out, looks a little bit like Allison Goldfrapp — and her apparent leotard of wool. We also see that the man does in fact have feet. Now he's holding the shearing scissors and I'm a little worried for Mrs. Man-Sheep.

Strange people, those New Zealanders.

1 comment:

  1. May your testicles shrivel from luscious plums to raisins of abnormal dryness.

    ReplyDelete