Thursday, October 30, 2008

Fields of Hitchhikers

A word of advice: When pitching your product to someone who might have reason to give you money, framing said pitch in a hokey-as-hell Halloween puns is not convincing.

The proof:

Allow me to restate the subject line for emphasis: “Witch new column do your readers vant? BOOst your circulation now!!”

The only reason I didn’t mark all future emails from this company — which, by the way, is trying to sell me on syndicated columns which I, by extension, now also think are shitty — is that I’m curious to see what kind of idiot move they’ll try for subsequent holidays. Rest assured, I have zero faith in them and their clients now.

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