Thursday, July 14, 2011

As Lame as Tiny Tim

This is the worst pro-literacy service announcement I have ever seen.


A poster, urging people to "Explore New Worlds / Read a book" but featuring the art from the terrible 2009 CGI movie adaptation of A Christmas Carol, witnessed by me in July and almost two years after the film's cinematic release and almost two years and one week after anyone stopped caring about it. I can't decide if the Ad Council simply forgot about this poster (and it somehow evaded graffiti and bum vomit) or if someone actually printed one of these fresh and said, "Yeah, the people of Los Angeles would be motivated to read after they see this."

I'll say this much: This PSA did, in fact, make me walk straight home and pop open my director's cut of A Christmas Carol.

3 comments:

  1. I see one of these all the time on my commute to school. I thought the only reason it was still up was of how bootleg-cheap my hometown is. I 'spose it's reassuring to know that it's not just my town: It's the freaking national literacy campaign that's so cheap.

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  2. It isn't cheap as it is either unimaginative or a sign of the times... c'mon, you act like young people are actually READING books! You are showing your age... this is how 'imagination' works...

    ...someone else does the imagining and everyone else accepts their images are the paradigm... kids still are amazed to learn that books created so many of the worlds they inhabit on-line...

    ... if anything, it is the white flag being ran up the pole because of how desperate libraries are...

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  3. There was a 2009 CG version of A Christmas Carol?

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