Saturday, May 12, 2007

The Mystery of the Five-Cent Coke

Tim Harford wrote a great article for Slate exploring the nature of how and why prices for any give product change over time. He focuses on Coca-Cola, which maintained a price of one nickel for a lot longer than it logically should have.

Best gleaned bit of trivia: In 1953, the president of the Coca-Cola cooperation asked President Eisenhower if a seven-and-a-half-cent coin could be minted in order to allow the the soda to cost more while still being available for purchase at coin-operated vending machines.

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