Odd.
No sooner than the day I read Stevi's excellent explanation of the brand names of the various Gap affiliates — The Gap itself, Old Navy and Banana Republic among them — I find out that the newest offshoot, Forth & Towne, is closing — at its new Santa Barbara location and nationwide. Very strange. Apparently there's no market in America for fashionable mom-wear.
American moms, please revert to light jeans that pooch up in front.
If there's any upside in this, it's that something I have at least some interest in might move into Paseo Nuevo in its place. That, plus the idea that I'll never again have to write "Forth & Towne," which I think looks doubly misspelled.
Did you ever notice that if you write out Fourth And Towne...the initials are F.A.T?
ReplyDeleteNow what marketing genius at Gap Inc thought that one up for a brand reaching out to women 35 and up?
That's so funny that its closing! I remember being very excited for it when it first came to our beloved outdoor mall, and then being sorely disappointed by it.
ReplyDeleteI guess, even in Santa Barbara, no one wants to pay $135 for a shawl.
Do people even wear shawls?
whoa!
ReplyDeletedid u know i actually got hired there, only to sign away my soul to gap inc. and never received a follow-up phone call to schedule any shifts.
now i guess i don't have to take it so personally.